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Treatment campaign

Invisalign and clear aligner advertising for UK practices

Campaigns designed to generate enquiries from adults actively considering improving tooth alignment through private clear aligner treatment. The audience is larger than implants and the decision is faster, so the campaign is built differently.

How these patients decide

  • The motivation is appearance and confidence rather than function
  • Discretion matters: patients want treatment nobody notices
  • Treatment duration and how it fits around work and social life are key questions
  • Price is compared openly against high-street and online aligner brands
  • Patients often want to know their options before committing to a consultation

Common advertising mistakes

  • Competing purely on price against direct-to-consumer aligner brands
  • Using stock smiles that look nothing like the practice's own patients
  • Advertising a treatment duration the clinician cannot support
  • Asking for clinical detail online instead of inviting an assessment
  • Running the same creative for months until the audience stops responding

Possible campaign angles

  • How clear aligners work in practice
  • Aligners compared with fixed braces
  • Treatment around work, photos and social occasions
  • What a suitability consultation involves
  • Payment structure and what is included
  • Invitation to an alignment consultation

Who the campaign speaks to

  • Adults who want straighter teeth without fixed braces
  • People who had orthodontic treatment as a teenager and have relapsed
  • People preparing for a wedding, event or career change
  • Patients comparing in-practice treatment with online aligner brands
  • Local audiences within easy travelling distance for review appointments

Example patient journey

  1. 01

    Patient sees a clear aligner advertisement while scrolling

  2. 02

    They check the practice's aligner information and pricing structure

  3. 03

    They submit a short consultation enquiry

  4. 04

    The enquiry is qualified for intent and location

  5. 05

    The team replies quickly using the follow-up framework

  6. 06

    A consultation is booked, attended and logged

An illustrative sequence showing how the campaign is structured. It is not a prediction of patient behaviour or campaign performance.

What the campaign includes

  • One campaign built around aligner consultation enquiries
  • Messaging reviewed against the practice's own treatment information
  • Initial static concepts and copy variations
  • A short enquiry form suited to faster decisions
  • Basic tracking and a lead outcome tracker
  • Written approval before launch
  • Monthly reporting and written recommendations

Who does what

Peter Creates UK handles

  • Research
  • Campaign structure
  • Advertising concepts
  • Advertising copy
  • Meta setup
  • Lead form
  • Basic tracking
  • Written approval process

The practice handles

  • Correct treatment information
  • Correct pricing and finance information
  • Clinical review
  • Written approval
  • Meta advertising spend
  • Account access
  • Responding to patient enquiries
  • Appointment management

How reporting works

Aligner campaigns usually generate more enquiries than implant campaigns, so reporting concentrates on enquiry quality and consultation attendance rather than raw lead count. Each month you receive spend, enquiries, cost per enquiry, consultations booked and attended, notes on which creative direction held attention, and clear recommendations for the following month.

Questions practices ask

Can we mention Invisalign by name?
Where the practice is a certified provider and its use of the brand complies with the provider's guidelines and professional advertising rules. The practice confirms this before launch.
Will we get unsuitable enquiries?
Some enquiries will always be unsuitable. The qualification step is designed to reduce that and help your team prioritise, not to diagnose anyone online.
How quickly should we reply?
Aligner enquiries cool quickly, so the follow-up framework is built around fast first contact and a defined number of follow-up attempts by your team.
Can this run alongside an implant campaign?
The standard monthly service covers one active treatment campaign. A second campaign is quoted separately so neither is under-resourced.

Clear aligner campaigns invite a suitability consultation. Aligner treatment is not appropriate for everyone, and only the treating clinician can assess whether it is suitable for a particular patient.

Clinical suitability and treatment recommendations are always decided by the dental professional.

Results are not guaranteed. Performance depends on the practice, offer, location, budget, availability, lead handling and market demand.

Peter Creates UK provides advertising and marketing services only. We do not provide dental, medical, clinical, financial or legal advice. Treatment suitability and clinical decisions remain the responsibility of the dental professional.

Request a Founding Clinic Fit ReviewSee the Patient Growth System

£395 one-time setup. £495 per month, starting only after verified QATV reaches £1,385. Meta advertising spend is paid separately by the practice, directly to Meta.

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