Question 1

What does the £395 implementation include?

Accepted Answer

A one-off setup fee covering the written campaign brief, review of the practice website and treatment positioning, selection of one treatment, definition of the target patient group, campaign messaging, five distinct creative concepts, advertising copy, one Meta lead form or agreed enquiry route, basic tracking, a simple lead outcome tracker, campaign setup inside the practice's own Meta account, one consolidated revision round and a launch checklist.

Question 2

What does the £495 monthly service include?

Accepted Answer

Management of one active treatment campaign: monitoring of budget and delivery, testing of approved creative and copy, up to two new or substantially revised static creatives per month, review of enquiry cost and delivery, review of outcome information supplied by the practice, one written monthly report with recommendations, basic tracking maintenance and email-first communication. It is a monthly rolling service.

Question 3

Is Meta advertising spend included?

Accepted Answer

No. Advertising spend is paid by the practice directly to Meta through the practice's own advertising account. The setup and management fees are separate from spend, and the practice keeps ownership of the account and the data in it.

Question 4

Do you guarantee a number of enquiries?

Accepted Answer

No. Enquiry volume and cost depend on the practice, the treatment, location, budget, seasonality, competition and how quickly enquiries are followed up. Peter Creates UK commits to the defined deliverables and to honest reporting, not to a guaranteed number of enquiries, consultations or accepted treatments.

Question 5

Why is the founding partner price lower?

Accepted Answer

Peter Creates UK is building its verified dental client portfolio. The first accepted practices receive a lower price and direct founder involvement, and in return the work becomes the basis for documented, verifiable case studies with the practice's permission.

Question 6

Can the practice cancel the monthly service?

Accepted Answer

Yes. The monthly management service is a rolling arrangement and can be cancelled in writing before the next billing period. Cancellation affects future billing; completed setup work and an already-started billing period remain payable under the signed service terms.

Question 7

Does the practice have to attend a phone call?

Accepted Answer

No. The application, proposal, approval and reporting process is handled online and by email, so it fits around clinical time.

Question 8

How do we communicate?

Accepted Answer

Primarily by email, supported by a shared online workspace. Campaign information, approvals, requested changes and reports are kept in writing so both sides have a clear record.

Question 9

How do I approve the campaign?

Accepted Answer

Once the written campaign pack is sent, you approve it by email or through a shared approval document. Nothing is published until the practice has approved the copy, images and treatment information in writing.

Question 10

How are enquiries tracked?

Accepted Answer

Through the approved enquiry route — normally a Meta lead form or a dedicated landing page — plus a simple lead outcome tracker the practice updates with contact attempts, booked consultations, attendance and recorded outcomes.

Question 11

What information does the practice need to provide?

Accepted Answer

Practice name, website, location, the treatment to promote, the approved consultation process and fee information, patient capacity, Meta account access and an email address for communication.

Question 12

How much work is required from the practice?

Accepted Answer

Limited but essential: supply and approve treatment information, respond to new enquiries, and keep the lead outcome tracker up to date so campaign decisions are based on real information.

Question 13

Which treatments can be promoted?

Accepted Answer

The service focuses on dental implants, All-on-4 full-arch treatment and Invisalign clear aligners. One treatment runs at a time so the message stays specific.

Question 14

Who is responsible for clinical claims?

Accepted Answer

The dental practice. Peter Creates UK provides advertising services only; treatment suitability, clinical claims and professional compliance remain the responsibility of the registered dental professional.

Question 15

Do you guarantee patients?

Accepted Answer

No. Advertising performance depends on factors including location, treatment demand, budget, competition, the offer, the practice's reputation, follow-up speed and the consultation process. Peter Creates UK commits to the defined deliverables and honest reporting, never to a guaranteed number of patients or a guaranteed return.

Question 16

Who owns the advertising account?

Accepted Answer

Where practical, campaigns run through advertising assets owned or controlled by the dental practice, with the necessary access granted to Peter Creates UK. The practice keeps its account, audiences and enquiry data if the service ends.

Question 17

Who contacts the leads?

Accepted Answer

Normally the dental practice. Peter Creates UK provides the enquiry, qualification and follow-up framework — including templates and a reception script — unless another arrangement is explicitly agreed in writing.

Question 18

Can you provide clinical advice to prospective patients?

Accepted Answer

No. Clinical questions, treatment suitability, risks and treatment decisions must be handled by appropriately qualified dental professionals at the practice.

Question 19

How quickly will we see results?

Accepted Answer

Initial data begins accumulating after launch, but meaningful optimisation requires enough enquiries and campaign data to draw conclusions from. Results differ by practice, treatment, location and budget, so no specific timeframe is promised.

Question 20

Do we need to change our website?

Accepted Answer

Not necessarily. The existing patient journey and treatment page are reviewed first, and recommendations are made if there are obvious conversion problems. A dedicated campaign landing page is only included when it is written into the agreed scope.

Question 21

When does the £495 monthly fee start?

Accepted Answer

From the agreed launch billing period. The £395 implementation fee is paid before work begins and the £495 monthly management fee runs on a monthly rolling basis from launch. There is no commission and no percentage of treatment value.

Question 22

Is this risk-free?

Accepted Answer

No. The £395 implementation fee is paid upfront and the practice pays its Meta advertising spend directly from the first day of the campaign. The pricing is transparent and the service is monthly rolling, but that reduces commitment rather than removing commercial risk.

Question 23

Is the £395 implementation fee refundable?

Accepted Answer

It is non-refundable once the agreed implementation work has commenced, subject to the service terms and applicable law.

Question 24

What must the practice provide for this to work?

Accepted Answer

The agreed Meta budget paid directly to Meta, accurate treatment and pricing information, clinical approvals, prompt enquiry responses, reasonable consultation availability, updated enquiry outcomes in the tracker, Meta account access and timely campaign approvals.

Question 25

What if we cannot supply outcome information?

Accepted Answer

Reporting on what happens after the click depends on the practice recording enquiry outcomes. Without that information the campaign can still run, but the reporting stops at enquiries and optimisation decisions become weaker.

Question 26

Do you take a commission on treatment revenue?

Accepted Answer

No. There is no commission and no percentage of treatment value. The fees are the fixed £395 implementation and the fixed £495 per month management fee.

Question 27

How do I apply?

Accepted Answer

Complete the online application on the Apply page. Each application is reviewed individually, acceptance is not automatic, and we reply by email with the next steps.

Question 28

What exactly do you measure?

Accepted Answer

Four things, in this order: what Meta reports (spend, clicks, enquiries and cost per enquiry), what your team records (contact attempts, booked consultations and attendance), what happens clinically (treatment discussed, accepted or declined) and the treatment revenue your team confirms as coming from a campaign enquiry.

Question 29

What counts as a verified outcome?

Accepted Answer

An enquiry that came through the agreed campaign route, that your team has recorded in the shared tracker, and where the outcome — consultation attended, treatment accepted, revenue figure — has been confirmed by the practice in writing. If any of those three parts is missing, it is not treated as verified.

Question 30

Who supplies the numbers, you or us?

Accepted Answer

Both. Peter Creates UK supplies the advertising figures from Meta. The practice supplies the consultation and treatment outcomes, because only the practice can see its own diary and clinical records. Neither side estimates on the other's behalf.

Question 31

How is an enquiry attributed to the campaign?

Accepted Answer

Through the agreed enquiry route — normally a Meta lead form or a dedicated landing page — plus the tracker entry your team makes. The attribution method is written down before launch, so nobody argues about it afterwards.

Question 32

Why is attribution described as best-effort rather than exact?

Accepted Answer

Because patients behave like people, not like data. Somebody may see an advert on a phone, research on a laptop a fortnight later, ask a friend, then telephone the practice directly. That patient was influenced by the campaign but may never appear in the campaign figures. Best-effort means we report what can honestly be traced and we do not invent the rest.

Question 33

What is deliberately excluded from campaign figures?

Accepted Answer

Existing patients, organic enquiries, Google Ads enquiries, referrals, walk-ins, unrelated website enquiries, anyone in the diary before launch, and anything generated by another marketing provider. Excluding these keeps the reporting honest, even when it makes the numbers look smaller.

Question 34

What does the monthly report actually contain?

Accepted Answer

Spend, enquiry volume, cost per enquiry, what changed in the campaign that month, the outcome data your team recorded, an honest read of what is and is not working, and the recommended next step. Poor months are reported as poor months; figures are never adjusted to look better.

Question 35

Why does verified outcome data matter if the fee is fixed?

Accepted Answer

Because the reporting is only as good as the outcome data behind it. The £495 monthly fee does not depend on results, but the decisions we make each month do — if outcomes are not recorded, we cannot see which part of the journey is holding the campaign back.

Question 36

Can you see our patient records?

Accepted Answer

No, and we do not want to. We only need outcome information at campaign level — for example that an enquiry became an attended consultation and an accepted treatment of a stated value. No clinical notes and no patient-identifiable data are required for reporting.

Question 37

How long before the data means anything?

Accepted Answer

Early figures show delivery and cost per enquiry. Judgements about consultations and treatment need enough enquiries to be more than anecdote, and high-value treatments have long decision periods. We say when a number is still too small to act on rather than over-reading it.

Questions from UK dental practices

Common Questions From UK Dental Practices.

How we measure, what we attribute and what counts as verified.

Do not buy anything yet.