Question 1

What does the £295 setup include?

Accepted Answer

A one-off setup fee covering the written campaign brief, review of the practice website and treatment positioning, selection of one treatment, definition of the target patient group, campaign messaging, three static advertising concepts, three copy variations, one Meta lead form or agreed enquiry route, basic tracking, a simple lead outcome tracker, campaign setup inside the practice's own Meta account, one consolidated revision round and a launch checklist.

Question 2

What does the £395 monthly service include?

Accepted Answer

Management of one active treatment campaign: monitoring of budget and delivery, testing of approved creative and copy, up to two new or substantially revised static creatives per month, review of enquiry cost and delivery, review of outcome information supplied by the practice, one written monthly report with recommendations, basic tracking maintenance and email-first communication. It is a monthly rolling service.

Question 3

Is Meta advertising spend included?

Accepted Answer

No. Advertising spend is paid by the practice directly to Meta through the practice's own advertising account. The setup and management fees are separate from spend, and the practice keeps ownership of the account and the data in it.

Question 4

Do you guarantee a number of enquiries?

Accepted Answer

No. Enquiry volume and cost depend on the practice, the treatment, location, budget, seasonality, competition and how quickly enquiries are followed up. Peter Creates UK commits to the defined deliverables and to honest reporting, not to a guaranteed number of enquiries, consultations or accepted treatments.

Question 5

Why is the founding partner price lower?

Accepted Answer

Peter Creates UK is building its verified dental client portfolio. The first accepted practices receive a lower price and direct founder involvement, and in return the work becomes the basis for documented, verifiable case studies with the practice's permission.

Question 6

Can the practice cancel the monthly service?

Accepted Answer

Yes. The monthly management service is a rolling arrangement and can be cancelled in writing before the next billing period. Cancellation affects future billing; completed setup work and an already-started billing period remain payable under the signed service terms.

Question 7

Does the practice have to attend a phone call?

Accepted Answer

No. The application, proposal, approval and reporting process is handled online and by email, so it fits around clinical time.

Question 8

How do we communicate?

Accepted Answer

Primarily by email, supported by a shared online workspace. Campaign information, approvals, requested changes and reports are kept in writing so both sides have a clear record.

Question 9

How do I approve the campaign?

Accepted Answer

Once the written campaign pack is sent, you approve it by email or through a shared approval document. Nothing is published until the practice has approved the copy, images and treatment information in writing.

Question 10

How are enquiries tracked?

Accepted Answer

Through the approved enquiry route — normally a Meta lead form or a dedicated landing page — plus a simple lead outcome tracker the practice updates with contact attempts, booked consultations, attendance and recorded outcomes.

Question 11

What information does the practice need to provide?

Accepted Answer

Practice name, website, location, the treatment to promote, the approved consultation process and fee information, patient capacity, Meta account access and an email address for communication.

Question 12

How much work is required from the practice?

Accepted Answer

Limited but essential: supply and approve treatment information, respond to new enquiries, and keep the lead outcome tracker up to date so campaign decisions are based on real information.

Question 13

Which treatments can be promoted?

Accepted Answer

The service focuses on dental implants, All-on-4 full-arch treatment and Invisalign clear aligners. One treatment runs at a time so the message stays specific.

Question 14

Who is responsible for clinical claims?

Accepted Answer

The dental practice. Peter Creates UK provides advertising services only; treatment suitability, clinical claims and professional compliance remain the responsibility of the registered dental professional.

Question 15

Do you guarantee patients?

Accepted Answer

No. Advertising performance depends on factors including location, treatment demand, budget, competition, the offer, the practice's reputation, follow-up speed and the consultation process. Peter Creates UK commits to the defined deliverables and honest reporting, never to a guaranteed number of patients or a guaranteed return.

Question 16

Who owns the advertising account?

Accepted Answer

Where practical, campaigns run through advertising assets owned or controlled by the dental practice, with the necessary access granted to Peter Creates UK. The practice keeps its account, audiences and enquiry data if the service ends.

Question 17

Who contacts the leads?

Accepted Answer

Normally the dental practice. Peter Creates UK provides the enquiry, qualification and follow-up framework — including templates and a reception script — unless another arrangement is explicitly agreed in writing.

Question 18

Can you provide clinical advice to prospective patients?

Accepted Answer

No. Clinical questions, treatment suitability, risks and treatment decisions must be handled by appropriately qualified dental professionals at the practice.

Question 19

How quickly will we see results?

Accepted Answer

Initial data begins accumulating after launch, but meaningful optimisation requires enough enquiries and campaign data to draw conclusions from. Results differ by practice, treatment, location and budget, so no specific timeframe is promised.

Question 20

Do we need to change our website?

Accepted Answer

Not necessarily. The existing patient journey and treatment page are reviewed first, and recommendations are made if there are obvious conversion problems. A dedicated campaign landing page is only included when it is written into the agreed scope.

Question 21

How do I apply?

Accepted Answer

Complete the online application on the Apply page. Each application is reviewed individually, acceptance is not automatic, and we reply by email with the next steps.

Questions from UK dental practices

Common Questions From UK Dental Practices.

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