Gallery

Sample advertising concepts

Concept work created to show visual direction, messaging and campaign structure. Every concept a practice runs is approved in writing before publication.

Example campaign strategy

Example campaign strategy.How the message changes across five stages of patient awareness.

Dental implants are used here because they demonstrate how differently patients think depending on where they are in the decision process. The same principle is applied to Invisalign, composite bonding, veneers, All-on-4 and other selected high-value treatments.

Concept portfolio by Peter Creates UK — not client results.

01Unaware
Emotion before treatment
Lifestyle-first creative designed to introduce the subject gently before asking the viewer to think about a specific dental treatment.
02Problem aware
Introduce the options
The treatment is introduced only after the problem is recognised, moving the viewer from general awareness toward understanding possible solutions.
03Solution aware
Explain before selling
Educational creative for people already considering implants, shifting the message from problem recognition toward understanding the treatment journey.
04Product aware
Help them compare
Comparison-focused messaging for patients already evaluating implant providers and deciding what matters before booking.
05Most aware
Remove friction
Low-friction conversion creative for someone already familiar with implants and close to taking the next step.

Swipe to see all five awareness stages.

01Unaware
Emotion before treatment
Lifestyle-first creative designed to introduce the subject gently before asking the viewer to think about a specific dental treatment.
02Problem aware
Introduce the options
The treatment is introduced only after the problem is recognised, moving the viewer from general awareness toward understanding possible solutions.
03Solution aware
Explain before selling
Educational creative for people already considering implants, shifting the message from problem recognition toward understanding the treatment journey.

04Product aware
Help them compare
Comparison-focused messaging for patients already evaluating implant providers and deciding what matters before booking.
05Most aware
Remove friction
Low-friction conversion creative for someone already familiar with implants and close to taking the next step.

One treatment. Multiple advertising angles.

Within a single treatment campaign, the message is tested across different angles rather than repeating one advertisement until the audience stops responding.

Education
Problem recognition
Treatment comparison
Cost and finance questions
Process explanation
Consultation invitation
Practice differentiation

Same treatment. Different conversation.

Someone discovering the problem needs a different message from someone already comparing implant providers. The creative, offer and CTA should evolve with the patient's level of awareness — instead of showing everyone the same advertisement.

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Sample advertising concept — not a live client campaign.

Results are not guaranteed. Performance depends on the practice, offer, location, budget, availability, lead handling and market demand.

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