Complaints Procedure

1. How to complain

The quickest route is the form below — it gives you a reference number straight away and sends your complaint to the right person. You can also email petercreatesuk@gmail.com with the subject line "Complaint". Written complaints can also be sent to 54 Wedgwood Street, Newcastle-under-Lyme, Staffordshire, United Kingdom.

2. What to include

• The practice name and a contact name, email address and telephone number.
• What happened, with dates and the people involved.
• Copies of relevant emails, approvals or screenshots.
• The outcome you are seeking.

3. What happens next

• We acknowledge your complaint in writing within three working days.
• We investigate, review the relevant records and contact you if we need more information.
• We respond in full within fifteen working days, setting out our findings and any action we will take.
• If we need longer — for example where a third-party platform is involved — we explain why and give a revised date.

4. If you are not satisfied

You may ask for the complaint to be reviewed once more in writing; the review considers the original decision and anything new you provide. Complaints about advertising content can also be raised with the Advertising Standards Authority (asa.org.uk). Data protection concerns can be raised with the Information Commissioner's Office (ico.org.uk, helpline 0303 123 1113). Our ICO registration: our ICO registration reference is available on written request from the data protection contact below.

5. Clinical and patient matters

Complaints about dental treatment are a matter for the dental practice and its own complaints procedure, and ultimately for the General Dental Council or the Dental Complaints Service. We provide advertising services only and cannot investigate clinical care.

6. Records and confidentiality

We keep a record of complaints and outcomes for up to three years so we can identify patterns and improve the service. Complaint records are handled as described in our Privacy Policy and are not shared outside the business except where required.

Peter Creates UK provides advertising and marketing services only. We do not provide dental, medical, clinical, financial or legal advice. Dental practices remain responsible for clinical information, patient suitability, treatment delivery, pricing, finance information and professional obligations. Advertising performance is not guaranteed.