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Meta Ads for UK private dental practices

Generate more dental implant enquiries. And see what happens after they arrive.

Peter Creates UK combines Meta Ads, lead qualification, reception follow-up and outcome tracking into one Patient Growth System for UK private dental practices.

£395 one-off setup

£495 per month

Meta ad spend is paid separately by the practice, directly to Meta.

  • Founder-led service
  • UK dental focus
  • Monthly rolling
  • Practice-owned advertising account
  • Written approval before launch

Results are not guaranteed. Performance depends on the practice, offer, location, budget, availability, lead handling and market demand.

The problem

Most dental marketing stops at the lead.

An enquiry on its own tells a practice very little. It does not show whether the advertising is producing useful commercial opportunities, whether the enquiry was answered in time, or whether anyone ever sat in the consultation chair.

  1. Meta ad
  2. Enquiry
  3. Qualified
  4. Contacted
  5. Booked
  6. Attended
  7. Treatment outcome

Illustration of the patient journey — not client data.

Where does your current system break?

  • 01

    Enquiries are contacted too slowly

  • 02

    Nobody follows up consistently

  • 03

    The form attracts the wrong type of enquiry

  • 04

    Appointments are not tracked

  • 05

    The practice cannot connect advertising with consultation outcomes

The Patient Growth System

One system. One treatment. One measurable patient journey.

Six connected steps, run for one treatment at a time, so the practice can see where enquiries progress and where they stop.

  1. 01

    Attract

    Meta advertising built around the selected treatment and the patient problem behind it.

  2. 02

    Qualify

    Collect useful information before the enquiry reaches reception.

  3. 03

    Deliver

    Send the enquiry into a clear, practice-owned process.

  4. 04

    Follow up

    Give reception a simple framework for handling new enquiries.

  5. 05

    Track

    Record whether the enquiry becomes contacted, booked, attended, treatment or lost.

  6. 06

    Improve

    Use campaign and practice feedback to make better optimisation decisions.

We do not simply generate leads. We help create and measure the journey from advertisement to consultation outcome.

Request my Fit Review

How measurement and attribution actually work

  • Meta reports clicks, enquiries and cost per enquiry. That is platform-reported data, not a clinical record.
  • Consultations, attendance and treatment outcomes are recorded by your practice team in the agreed tracker.
  • Attribution is best-effort, not forensic: patients research on several devices, ring the practice and walk in. Some campaign-influenced patients will never be attributed.
  • The attribution method and what counts as a campaign-sourced patient are agreed in writing before launch.
  • Reporting shows what happened, including months when performance was poor. Numbers are never adjusted to look better.
  • No enquiry volume, consultation volume or revenue figure is guaranteed.
What’s included

What you actually get

Every part of the Patient Growth System is written down before the practice commits. Nothing is implied and nothing is unlimited.

Campaign strategy

Treatment selection, positioning, audience direction and a written campaign plan.

Meta Ads setup

Facebook and Instagram campaign configuration inside the practice's advertising account.

Advertising creatives

Initial advertising concepts, copy and creative variants for the chosen treatment.

Lead form

A short patient enquiry and qualification form built for the selected treatment.

Landing page review

A review of the existing treatment page with recommendations to remove obvious conversion problems. A campaign landing page is only included when it is written into the agreed scope.

Follow-up framework

Templates and process recommendations so the practice handles new enquiries consistently.

Reception script

A simple framework helping the team respond to enquiries in the same way every time.

Tracking system

A basic lead pipeline: lead, contacted, booked, attended, treatment, lost.

Monthly optimisation

Review campaign performance and adjust the campaign based on the available data.

Reporting

Clear reporting focused on enquiries and business outcomes rather than vanity metrics.

What the practice actually gets

£395 to implement it. £495 a month to run it.

Two prices, one system, and a written scope for each. Everything below is agreed before the practice pays anything.

One-off implementation

£395one-time setup, paid before work begins

  • Practice and treatment review
  • Campaign strategy
  • Patient messaging
  • Initial advertising creatives
  • Advertising copy
  • Meta campaign setup
  • Lead qualification form
  • Lead tracking structure
  • Reception follow-up framework
  • Pre-launch testing
  • Written launch approval

Ongoing management

£495per month, starting only after verified QATV reaches £1,385

  • Campaign monitoring
  • Meta Ads optimisation
  • Creative performance analysis
  • Lead quality review using practice feedback
  • Up to two new or materially revised creatives per month
  • Weekly written update
  • Monthly performance report
  • Recommendations for the next month

Meta advertising spend is separate and paid directly by the practice.

The campaign runs inside the practice’s own Meta advertising account, so the budget goes from the practice to Meta. Peter Creates UK never holds advertising money and takes no commission or markup on it. The service covers one active treatment campaign at a time.

Additional treatment campaign

Separate quote

Dedicated campaign landing page

Separate quote

Additional creative production

Separate quote where outside standard monthly scope

Advanced CRM or automation

Separate quote

Google Ads

Not currently included in the standard Patient Growth System

Why this is different

Not just another Facebook Ads service.

This is a difference in scope and philosophy, not a criticism of other providers. Plenty of capable agencies work the first way, and for some practices that is all they want.

Typical advertising management

  • Runs ads
  • Reports leads
  • Reports cost per lead
  • Stops at the form

Peter Creates UK Patient Growth System

  • Runs the campaign
  • Qualifies enquiries
  • Supports the reception handover
  • Tracks consultation outcomes
  • Uses outcome information to improve future decisions
Reporting

Know what happens after the click.

Reporting follows the patient journey rather than impressions and engagement, so the practice can see where enquiries progress and where they stop.

Demonstration figures only. Not client results. Not a performance forecast.

Advertising spend

£1,200

Leads

38

Qualified leads

24

Contacted

22

Consultations booked

12

Consultations attended

9

Treatments accepted

3

Trackable revenue

£8,400

The purpose of reporting is not to make attribution look perfect. It is to give the practice a clearer picture of what happens after the click.

Available reporting depends on accurate information being provided by the practice. Attribution is never perfect and is presented as an indication, not a certainty.

When performance is weak

We diagnose before we change.

Weak performance usually has one observable cause. The point of the reporting is to show which part of the journey is holding the campaign back, so the response is a decision rather than a guess.

Low attention

Review creative, hook and message.

Clicks but few enquiries

Review offer, trust and conversion friction.

Many enquiries but weak quality

Review message, qualification and expectations.

Qualified enquiries but weak booking

Review available contact and follow-up data.

Bookings but poor attendance

Treat attendance as a separate bottleneck.

We do not randomly change everything at once. We identify the weakest observable part of the journey and decide what can reasonably be improved.

Founding Practice Programme

Founding Practice Programme

Peter Creates UK is currently building its first documented portfolio of UK dental campaign case studies. That is stated plainly, because it is the reason the introductory pricing exists.

The dental creative on this site is concept work produced in-house to show the standard of advertising your practice would approve. It is illustrative: not a client campaign, not a result and not a case study.

You receive

  • £395 implementation
  • £495 monthly management
  • Founder involvement throughout
  • A defined service, written down before you pay
  • A monthly rolling agreement

We receive

  • Real campaign experience in private dentistry
  • Practical feedback from the practice team
  • Better operating data across treatments and regions
  • And only with separate permission, the opportunity to document genuine results

Planned regular pricing

Founding pricing is not a sale. Regular pricing is planned at £495 setup and £695 per month once the first documented dental campaigns exist.

Nothing on this page should be read as a verified result. When verified results exist they will be published with the practice named or anonymised at their choice, including campaigns that underperformed.

This introductory offer is intended for the first five suitable practices while Peter Creates UK develops its initial dental marketing case studies. It is the genuine structure of the pilot, not artificial urgency.

Reducing commitment, not promises

A smaller commitment, not a bigger promise

We reduce what you risk instead of inflating what we claim. Every point below is written into the service terms, not just the website.

Clear fixed price

£395 one-off implementation, then £495 per month on a monthly rolling basis. No commission, no percentage of treatment value, no hidden advertising markup.

Monthly rolling service

No long lock-in. Cancellation affects future billing only.

Written approval before publication

Nothing goes live until you approve the wording and creative in writing.

Practice-owned advertising account

Your Meta assets, pixels and audiences stay in your name — you keep them if we part ways.

Meta spend paid directly

Advertising budget goes from the practice card to Meta. We never hold your ad money.

Direct founder involvement

You deal with Peter throughout — no account handovers, no outsourced teams.

Cancellation affects future billing. Completed setup work and already-started billing periods remain subject to the signed service terms.

Results are not guaranteed. Performance depends on the practice, offer, location, budget, availability, lead handling and market demand.

Is this for you

Who this service suits

A good fit

  • UK private dental practice
  • Provides dental implants or another agreed high-value treatment
  • Has capacity for additional consultations
  • Has someone responsible for following up enquiries
  • Can fund Meta advertising separately
  • Will provide basic lead outcome feedback

Not a good fit

  • Wants guaranteed treatment sales
  • Nobody can follow up enquiries
  • Cannot accommodate additional consultations
  • Wants full-service marketing across every channel for £495
  • Does not want to track lead outcomes
Treatment campaigns

Patient acquisition campaigns for high-value dental treatments

One system. Different patient decisions.

Clinical suitability and treatment recommendations are always decided by the dental professional. Clinical suitability, diagnosis, treatment recommendations and treatment outcomes are always determined by appropriately qualified dental professionals.

Strategy

Different treatment. Different patient journey.

The same advertisement is not used for every dental service. Each campaign is written around the questions that specific patient is actually asking.

Dental implants

Typical concerns

  • Cost
  • Pain
  • Suitability
  • Treatment duration
  • Financing
  • Missing teeth

Main advertising approach

Education and consultation intent

All-on-4

Typical concerns

  • Treatment complexity
  • Total cost
  • Recovery
  • Suitability
  • Fear of dentures

Main advertising approach

Education, trust and assessment

Invisalign

Typical concerns

  • Appearance
  • Treatment duration
  • Price
  • Lifestyle
  • Alternatives

Main advertising approach

Visual outcome motivation and consultation

Composite bonding

Typical concerns

  • Appearance
  • Natural result
  • Durability
  • Price

Main advertising approach

Visual interest and cosmetic consultation

Veneers

Typical concerns

  • Natural appearance
  • Tooth preparation
  • Cost
  • Longevity

Main advertising approach

Education, comparison and premium consultation

Smile makeover

Typical concerns

  • Not knowing which treatment is needed
  • Cost
  • Treatment combinations
  • Time

Main advertising approach

Consultation-first messaging

Different treatments require different conversations. Someone considering a £3,000 implant does not make decisions in the same way as someone considering composite bonding, Invisalign or a full-arch treatment. Peter Creates UK adapts the advertising message, qualification process and campaign structure to the treatment being promoted.

Important

Your advertising budget is separate.

Peter Creates UK charges for building and managing the system. Your practice pays the advertising budget directly to Meta.

Peter Creates UK

£395one-time setup, paid before work begins

£495per month, starting only after verified QATV reaches £1,385

Covers building and managing the system. Meta advertising spend is paid separately by the practice, directly to Meta.

Meta advertising

Approximately £1,000–£1,500 per month, finalised after local research

Paid by the practice directly to Meta

An example test range only — not a guarantee, and not a universal requirement. A suitable test budget is agreed with the practice before launch, based on treatment, location and campaign.

Scope

Clear boundaries protect both sides

Knowing what is not included keeps expectations honest and the service easy to deliver well.

  • Meta advertising spend
  • Guaranteed leads or patients
  • Guaranteed revenue or ROAS
  • Calling patient enquiries
  • Receptionist services
  • Clinical advice
  • Clinical suitability decisions
  • Full website redesign
  • Full CRM implementation
  • Video production
  • Unlimited revisions
  • Unlimited treatment campaigns
  • Google Ads management
  • Photography
  • Writing unsupported clinical or finance claims
Standards

Clear marketing. No false promises.

Advertising for a healthcare setting has to be clear, responsible, transparent and evidence-conscious. That is the standard applied to every campaign.

Clinical claims, treatment suitability, risks, diagnoses and treatment decisions remain the responsibility of appropriately qualified dental professionals.

  • No guaranteed treatment outcomes
  • No fake urgency
  • No fake patient testimonials
  • No fabricated results or statistics
  • No misleading before-and-after claims
  • No pretending advertising replaces clinical assessment
Who does what

Clear, written responsibilities

Peter Creates UK handles

  • Research
  • Campaign structure
  • Advertising concepts
  • Advertising copy
  • Meta setup
  • Lead form
  • Basic tracking
  • Written approval process
  • Campaign monitoring
  • Creative testing
  • Reporting
  • Recommendations

The dental practice handles

  • Correct treatment information
  • Correct pricing and finance information
  • Clinical review
  • Written approval
  • Meta advertising spend
  • Account access
  • Responding to patient enquiries
  • Appointment management
  • Updating lead outcomes
  • Patient data responsibilities
  • Professional and clinical compliance
Peter Puchniarz, founder of Peter Creates UK
Founder

Founder led. Not passed between account managers.

Peter Creates UK is deliberately starting with a small number of UK private dental practices. That keeps the founder directly involved in strategy, campaign management, reporting and communication.

You deal with Peter throughout. There is no account-handler layer between the practice and the work, and no outsourced media team making changes you never see.

Peter Puchniarz is the founder. The work centres on clear communication, advertising strategy, structured campaign testing, documentation and measurement for high-value private dental treatments. Nothing here claims experience the business does not yet have.

How Peter works

  • Written planning before campaign setup
  • Clear scope
  • Direct communication
  • No publication without approval
  • No unsupported performance promises
  • Work documented from application to report
FAQ

Common Questions From UK Dental Practices.

Measurement and attribution

How we measure, what we attribute and what counts as verified.

Plain answers on where the numbers come from, what is deliberately excluded and why some campaign-influenced patients will never show up in the figures.

Enquiry

Send your clinic details

Six short questions. Everything goes straight to our inbox and we reply by email.

How we handle your details

  • You receive an automatic confirmation email, then a personal reply within 72 hours.
  • Details are used only to answer this enquiry — no newsletters, no sharing or selling of data.
  • Seen only by Peter Creates UK; stored securely and deletable on request at any time.
  • Please do not include any patient-identifiable clinical information.

Full detail in our Privacy Policy.

Next step

Do not buy anything yet.

First, let us see whether your practice is ready for paid patient acquisition.

The first step is a short practice review. There is nothing to pay for it.

£395 one-time setup. £495 per month, starting only after verified QATV reaches £1,385Advertising spend separate, paid directly to Meta

No payment is required for the initial fit review. If the practice appears suitable, Peter Creates UK will provide the proposed next step. If the practice does not appear ready for paid acquisition, we would rather say so than push the sale.

What the fit review asks for

  • Practice name
  • Website
  • Location
  • Treatment to promote
  • Approximate treatment value
  • Approximate additional consultations you could accommodate each month
  • Current marketing activity
  • Indicative monthly Meta advertising budget
£395one-time setup, paid before work begins+£495per month, starting only after verified QATV reaches £1,385Request my Fit Review