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How it works

From application to a managed patient acquisition campaign

Peter Creates UK helps UK private dental practices generate and manage patient enquiries for high-value treatments through Meta Ads and a structured Patient Growth System. Everything is handled online and by email — no sales call is required.

  1. 01

    Apply online

    You complete the short online application. No sales call is required.

  2. 02

    Suitability review

    Peter reviews whether the practice is suitable for a focused single-treatment campaign.

  3. 03

    Written proposal

    The practice receives a written proposal covering scope, pricing and responsibilities.

  4. 04

    Agreement and setup fee

    The agreement is accepted and the £395 setup fee is paid.

  5. 05

    Access and information

    The practice provides Meta access, treatment information and brand assets.

  6. 06

    Campaign preparation

    Peter prepares the brief, targeting, creative concepts, copy, lead form and tracking.

  7. 07

    Written approval

    The practice approves all copy, images and treatment information in writing.

  8. 08

    Launch and tracking

    The campaign launches and every enquiry, consultation and outcome is recorded from the first week. £495 per month begins only after verified QATV reaches £1,385.

£395 one-time setup. £495 per month, starting only after verified QATV reaches £1,385

Meta advertising spend is paid separately by the practice, directly to Meta, directly to Meta. Nothing is published before the practice approves the advertising copy and treatment information in writing.

The Patient Growth System

One system. One treatment. One measurable patient journey.

Six connected steps, run for one treatment at a time, so the practice can see where enquiries progress and where they stop.

  1. 01

    Attract

    Meta advertising built around the selected treatment and the patient problem behind it.

  2. 02

    Qualify

    Collect useful information before the enquiry reaches reception.

  3. 03

    Deliver

    Send the enquiry into a clear, practice-owned process.

  4. 04

    Follow up

    Give reception a simple framework for handling new enquiries.

  5. 05

    Track

    Record whether the enquiry becomes contacted, booked, attended, treatment or lost.

  6. 06

    Improve

    Use campaign and practice feedback to make better optimisation decisions.

We do not simply generate leads. We help create and measure the journey from advertisement to consultation outcome.

Request my Fit Review

How measurement and attribution actually work

  • Meta reports clicks, enquiries and cost per enquiry. That is platform-reported data, not a clinical record.
  • Consultations, attendance and treatment outcomes are recorded by your practice team in the agreed tracker.
  • Attribution is best-effort, not forensic: patients research on several devices, ring the practice and walk in. Some campaign-influenced patients will never be attributed.
  • The attribution method and what counts as a campaign-sourced patient are agreed in writing before launch.
  • Reporting shows what happened, including months when performance was poor. Numbers are never adjusted to look better.
  • No enquiry volume, consultation volume or revenue figure is guaranteed.
Before launch

You are not paying for vague marketing activity.

Before the campaign launches, the practice can see the message, advertising concepts, enquiry form, tracking process and responsibilities it is approving.

  • A written campaign brief
  • A defined patient audience
  • Five distinct creative concepts
  • One consolidated revision round before launch
  • An approved Meta lead form
  • An agreed enquiry journey
  • A basic lead outcome tracker
  • A campaign launch checklist
  • A written division of responsibilities
  • A clear monthly reporting structure
Campaign pack
Example campaign pack — demonstration only.

Ready to apply?

Applications are reviewed individually. Submitting the form does not guarantee acceptance or campaign results.

Peter Creates UK provides advertising and marketing services only. We do not provide dental, medical, clinical, financial or legal advice. Treatment suitability and clinical decisions remain the responsibility of the dental professional.

£395one-time setup, paid before work begins+£495per month, starting only after verified QATV reaches £1,385Request my Fit Review