Systems

How to choose a Meta Ads partner

When appointing a Meta Ads partner, a construction owner gives someone access to advertising, data and part of the new-business process.

Local Meta Ads strategy and enquiry tracking

Peter Puchniarz — Founder of Peter Creates UK · 4 min read · Last reviewed 2026-11-14

Key takeaway

Agree account ownership, scope, reporting and payment terms.

When appointing a Meta Ads partner, a construction owner gives someone access to advertising, data and part of the new-business process. It is worth assessing account ownership, scope and honest reporting alongside price. A promise of '50 guaranteed jobs' without reviewing your business is a reason to ask more questions.

Keep ownership of the advertising account

The business should retain its Meta Business assets, ad account and payment method. Give the marketer role-based access rather than sharing passwords. At the end of the relationship, permissions can be withdrawn while campaign history remains with the client.

Ask for a written list of deliverables

The scope should specify campaigns, promoted services, creative production, approval stages, the enquiry form, follow-up guidance and reporting frequency. 'Full marketing' without details is not a meaningful specification. Clarify whether photography or a landing page is included.

Separate fees from advertising spend

Ask what you pay once for setup, what you pay for ongoing management and what goes directly to Meta. PCUK's current new-client pricing changes only at verified client-satisfaction milestones and offers six months of rate protection under signed terms. Other providers may use different arrangements; compare the actual scope.

Expect reporting that goes beyond clicks

Useful reporting covers spend, enquiries, suitability, contact attempts, quotations and paid jobs when the business supplies that information. Agree who updates the status of each request. Ads Manager screenshots alone cannot prove completed sales. Check cancellation terms and data ownership too.

Checklist

Client ownership of the ad account and payment method.
A clearly written service scope.
Meta budget separated from management fees.
Price-change and cancellation terms.
Creative approval process.
Reporting beyond platform clicks.

Frequently asked questions

Should an agency have my password?

No. Appropriate business permissions are preferable to sharing passwords.

Is a guaranteed fee the same as guaranteed jobs?

No. Protection of a management rate is not a promise of a particular number of sales.

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Worked examples are educational, not PCUK client results. Check current Meta, ASA/CAP and data-protection requirements before advertising.