How to advertise kitchens and bathrooms

Test kitchens and bathrooms separately

The two services involve different materials, scopes and decision paths. Start with one, such as full bathroom refurbishment in Staffordshire. Check whether plumbing, electrics, tiling and finishing are carried out in-house or by subcontractors. The advertising must reflect the real scope.

Show the project in three stages

Photograph the original room, a meaningful construction stage and the completed result. Explain what was done and what the customer agreed. Never imply that the identical finish or price is possible in every property. Get appropriate permission for images taken inside private homes.

• Before photograph with permission.
• Accurate summary of the work completed.
• Finished result without misleading retouching.

Explain how quotations work

Rather than saying 'new kitchen from £2,000' without defining what is included, explain the scope of a typical quotation. State how customer-selected materials affect price and how variations are handled. Be clear when a survey is necessary and do not promise dates before checking capacity.

Ask questions that save everyone time

A useful enquiry form may cover postcode, the existing room, partial versus full refurbishment, preferred timing and optional photographs. The contractor can begin with more context. After the first conversation, record whether the next step is a quote, survey or a polite decline.