Service landing page checklist

Explain the service above the fold

A headline saying 'Professional services' tells a homeowner very little. 'Bathroom fitting in Staffordshire — quotations for full refurbishments' is clearer. Add the areas served, a practical contact action and scope. Someone clicking a bathroom advert should not land on a generic page describing every possible building service.

• Name the precise service.
• State the town or service area.
• Make the enquiry or phone action obvious.

Show evidence the customer can check

Use real project photographs with short descriptions. Publish only genuine reviews that you are entitled to use. Add business contact details and, where appropriate, a photograph of the contractor or team. Broad claims such as 'the UK's number one' need proper evidence; avoid them if you cannot substantiate them.

Explain what happens after an enquiry

Customers want to know whether they need to pay now, what information to provide and when to expect a response. For instance: 'Send your postcode, photos and preferred timing; we reply within two working days' — but only if you can reliably do so. Put a concise privacy notice near the form.

Audit the page on an ordinary phone

Open the site without signing in and complete a test journey from advert to submission. Do photos load? Is the enquiry action easy to tap? Does the visitor get a confirmation and the business a notification? Fix form failures before putting more money into traffic.